I work for an automotive electrical remanufacturer, and we do a fair amount of marine starters where the starter has to spin one of the engines in a CCW direction in a twin screw application. The way to do this in a starter is to either rewind the fields in the opposite direction, or rewind the armature in the opposite direction. That is the only way to get it to go the other way. If you change polarity, you're changing it in both the fields and the armature, so the net result is that it will spin in the same direction. All the Delco opposite marine applications that I've seen have changed the direction of the field windings. Ford used both field and armature winding differences, so you can take a set of Ford opposite fields and mate them with an opposite rotation armature, and the starter will spin in the normal direction. By the way, I've ignored all the stuff concerning the armature shafts and drives, as with reverse rotation, they are also different.