Another cause can very well be the socket on the top end and the ball adjuster.
If too tight or burred, won't rotate.
Rotation is, as stated, caused by radius on end of lifter, and it is not positive.
It's a faint effect, kinda like waving the Vermouth lid over your Martini.
Find a rod that is loose, i.e. valve fully closed with "rattle" in the rocker, see how much tension it takes to rotate the rod.
Did you oil the socket end before assembly?
It should break in if just a tad too tight.