It's either a Ford Consul or Ford Zephyr.
They are very similar cars....in fact both part of the Zephyr line of cars built by Ford from 1951 to 1956.
The Consul had a four cylinder while the Zephyr had a six. Both engines were new-designed OHV models. And these cars were one of the first cars with unibody frames and MacPherson strut suspension, so the overall design was very modern for the time.