FWIW, I got what appears to be the same stuff from Home Depot as "water heater insulation". About half the price once you factor in shipping and I installed it the same day. Only on the floors and trans tunnel as yet, but I'm pleased with the result. Otherwise on long summer trips, the trans tunnel would get too hot to comfortably rest my leg against.
But I was primarily interested in heat insulation. My feeling is that, unless you have a hardtop, most of the noise comes directly to your ears from outside the car; relatively little comes through the metal. And I hate driving with the hardtop anyway (haven't had it on the car since 1989 and then it was only to move it) so I'm not worried about that.