GEICO - Government Employees Insurance Company, started out primarily hawking their wares to military enlisted personel and other non-coms. They went national after that. Their counterpart was USAA, United Services Automobile Association, a company that catered to military officers and their families. They too went national recently. I have been insured by USAA for 38 years now. All my sons have them too. Good solid, conservative company. But, GEICO has a caveman.