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"Don't Ape Detroit" 1957
<span style="font-style: italic">"Correspondence" column in the UK magazine The Autocar, August 2, 1957</span>
"Selling in America - Don't Ape Detroit."
"Why do the English car manufacturers try so hard to ape the Detroit models we have? If we want something like that we can get it here. When the British begin putting fins on their cars, take the stick shift away and add automatic transmissions, we will simply quit buying. And don't think that is not a big complaint.
"A very careful survey has revealed that the majority of foreign car buyers want stick shifts - not column. We want to use the gears in the best manner; we do not want model changes every year; we want gas economy.
"England, wake up! You want to sell foreign, so be foreign. Make your cars for the people's wants, not in a desire to copy - to continue will mean the loss of the market.
Glenn M. Ortmayer
Charles City, Iowa, USA
(August 1957)
<span style="font-style: italic">"Correspondence" column in the UK magazine The Autocar, August 2, 1957</span>
"Selling in America - Don't Ape Detroit."
"Why do the English car manufacturers try so hard to ape the Detroit models we have? If we want something like that we can get it here. When the British begin putting fins on their cars, take the stick shift away and add automatic transmissions, we will simply quit buying. And don't think that is not a big complaint.
"A very careful survey has revealed that the majority of foreign car buyers want stick shifts - not column. We want to use the gears in the best manner; we do not want model changes every year; we want gas economy.
"England, wake up! You want to sell foreign, so be foreign. Make your cars for the people's wants, not in a desire to copy - to continue will mean the loss of the market.
Glenn M. Ortmayer
Charles City, Iowa, USA
(August 1957)
Hey Guest!
smilie in place of the real @
Pretty Please - add it to our Events forum(s) and add to the calendar! >> 


Doesn't driving require work and paying attention? Which a stick shift forces a driver into...


