Dave- Every time someone visits a website it's called a "hit". For instance, sometimes you'll hear a story on the news about a new website going up and "getting ten billion hits" on the first day. Means ten billion (or whatever number) people surfed over there. Sometimes, on sites, you'll see a little counter at the bottom of the page (looks a bit like an odometer, in fact!) that counts the number of visitors, or "hits". Lalonge was using the forum as a cheapo way of advertising his or her website. Sadly, I clicked it, thinking that it may have some car related video on it, rather than the usual webcam fare of adult themed video and got what looks like a travel site.
-William