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A small, $20k (including incentives - assuming no changes there) truck with a 150 mile range?
Not bad, methinks, for Joe Suburb looking to get to work, pick up mulch for the yard, etc.
It is not a good road-trip / towing vehicle, nor is the range good for many contractors. Kei trucks are probably more practical, given range and fast refueling for contractors working in congested areas or looking for a small truck.
I have long been a fan of small trucks (1980s Ford Rangers and Toyotas). I think the Slate looks cool - it reminds me of an original Bronco.
I would not buy it. I do not need another vehicle, nor have the space. But I like it and hope it succeeds.