I drove for years and years and never had a spark plug problem, I would replace them periodicall, probably partly in response to all the advertising back in the day about swapping plugs for better MPG, or starting or whatever. For the most part I never noticed any difference.
There have been a couple times in the last ten years or so that I have had a mis or a stumble and I have gone to a Bosch Platinum and it goes away.
But here is my half baked theory on plugs, they are all pretty good and reliable, if everything is up to snuff and tuned to spec on your motor they will all pretty much work fine with little to no perceptible difference.
But, and this is my unproven, probably half baked, theory if you have some sort of issues, such as fouling from too rich a mixture or oil, or maybe a weak spark because of some glitch in the ignition system, then the minor varioations in plug from design to design might help out.
I know the couple times I thought a different plug helped with fouling or a miss I was running a pretty tired motor.
If your motor, carburation and ignition are all in good shape I think any of the brands or types will do fine for many many miles and years.
Hardly irrefutable scientific evidence, your mileage may vary.