On the oil filter head there is a bolt with a locking nut. You loosen the nut and adjust the bolt inward for higher presser, and outward for lower. Then retighten the lock nut. It's really that simple! The only "but"...if the adjuster bolt leaks after the adjustment, it is sealed by a couple wraps of lead wire. Normally it will remain a good seal, but if not, then you will have to remove the nut and wrap a fresh wrap or two of lead wire (or thin electrical solder) around the adjuster and re-tighten the lock nut.
You adjust for 65-70psi on a warmed engine with RPM above 2000. Idle and initial start cold pressures are whatever you get, and don't worry about it unless it is zero. That is a sign that you have a wear or mechanical problem.