The up-side to a hotter plug is less carbon fouling of the tip if you frequently go for short drives, so the fuel mixture is richer for a higher percentage of your drive. Lots of city driving with long periods idling is another time the hotter plug will be less likely to foul.
The down side is it could cause "pinking" when the engine is fully warmed up and being driven hard. So it may require a slight reduction in timing advance. If all your driving is freeway, a cooler plug may be advantagious.
Of course, both of these statements are generalities. Your driving pattern makes all the difference in proper heat range. The goal would be the coolest heat range that does not cause fouling.