Hey Guest!
but were afraid to ask: 
STOP!! Never post your email address in open forums. Bots can "harvest" your email! If you must share your email use a Private Message or use the 
smilie in place of the real @
Pretty Please - add it to our Events forum(s) and add to the calendar! >> 
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For those of us who use iPhones, the new iOS update released yesterday (?) is pretty significant from a privacy standpoint. Users can opt out of giving universal access to your IDFA, or "identifier for advertisers". (IDFA is unique to Apple, although Google / Android has the equivalent.) I am not an expert, but as I understand it, the IDFA contains a variety of information about your history (purchases, web sites used), and is available to anyone. I do not know specifically what is included in the IDFA (for example, does it include your name; does it contain specific information or general trends - e.g. "visited a car site" vs. "visited BCF").
There is a good article summarizing the changes in today's Wall Street Journal (access requires a subscription
), as well as a piece in Harvard Business Review (free), which covers how businesses should react, given the reduction in available personal information. > Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? <
I won't advocate my position, but suggest folks read up.
There is a good article summarizing the changes in today's Wall Street Journal (access requires a subscription
), as well as a piece in Harvard Business Review (free), which covers how businesses should react, given the reduction in available personal information. > Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? <I won't advocate my position, but suggest folks read up.
