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longbridgehealey said:I was a senior operations manager for one of the two largest social science research companies in the country for 21 years, and I can tell you - What the client wants the survey to indicate, the statistics can verify if the analysts skew them appropriately.![]()
That's a fact! I have seen polls, for example, that suggest things like "57% of the American people agree with or approve of XYZ." These are often the only results that are seen or reported by the media. Very often, when you dig deeper into the polling data, you find that the sample group is bias on way or the other (i.e., people in groups that would be inclined to agree with XYZ are over-sampled, while those who would be more likely to disagree are under sampled. Also, very often "how" a question is asked can influence the results and leave an inaccurate impression of how people really feel about a subject.
Hey Guest!
smilie in place of the real @
Pretty Please - add it to our Events forum(s) and add to the calendar! >> 


--elrey