Land Rover research

[jgil]

Hello! We are students from London Business School who are conducting a research about Land Rover and related car brands for an important project. We would be very grateful if you could spare 5 minutes for a quick survey. Your input is invaluable and will help us understand your needs as a LR car owner.
Link to survey: > Qualtrics Survey | Qualtrics Experience Management <
Thank you for your time!

 

[PAUL161]

Questionnaire too long and drawn out! Specific years limited to one vehicle, most of us have many, Even though we on this forum have British cars, most are non Land Rover associated. I bought a new Land Rover in 1973 which rode like a buck board and broke axles (3)! Sold it at a loss in 1975. PJ

 

[jgil]

ooo thanks for the feedback! we will amend the questionnaire!

 

[NutmegCT]

8pm EST - I agree with Paul. Also wonder why you need our ages, income, gender, region (?), "persona", etc.

And I'd hope London Business School wouldn't ask a question like this:

"Which year did you bought it?"

 

[jgil]

Hi, thanks for feedback. the questions are to understand the type of personas and their decisions. London Business School has only 5% native english speakers, and the person who wrote the qs isnt one of them

cheers