For many years (all my youth anyway) the order form in the catalog had descriptors on the boxes to be completed that read something like:
Make (Chevy, Triumph, etc) [ _________]
Model (Bel Air, TR3, etc) [__________]
Not sure if the Chevy Bel Air was the other example offered but recall clearly that TR3 was there. Nice, as I would just circle 'Triumph' and 'TR3' on my order.