Fiat "complimentary" maintenance program
Just an FYI for all you other car enthusiasts out there and the typical BS associated with auto manufacturers and dealers.
As you all know, I love buying/collecting cars and I love buying european vehicles. Last month I bought a brand new 2012 Fiat 500 Sport for daily driving to add to the collection. Fiat had a 3 year/36,000 miles "complimentary" maintenance program that covers all maintenance during this time frame. Note, I have quotation marks around the word complimentary.
This program is portrayed as a no cost complimentary incentive to the consumer.
Dictionary.com lists complimentary as:
given free as a gift of courtesy
Dealer (which I won't mention, PM if you really want to know) does not honor internet price because if you want the 3 year/36,000 mile complimentary maintenance program you need to pay $500 extra.
Really? Last time I checked complimentary, no cost means offered at no charge to the consumer. Not factored into vehicle purchase price and try to market it as complimentary.
Dealer again mentions: "there is a $500 rebate given to consumer if they choose to not go with the maintenance program."
I again ask: "How do you offer a rebate on something that is complimentary?"
Dealer's response: "It's complimentary because it is included in the overall vehicle price and you're not paying extra."
As you can see you can only beat a dead horse so many times as to what the word complimentary means.
I call Fiat USA to see if I can shed some light on this false marketing of the complimentary maintenance program.
I get the same response:
Fiat USA: "Yes, it is complimentary."
My response: "Then why do your dealerships offer a $500 rebate if you choose to not want the program?"
Fiat USA: "Because it is already included in the car purchase price."
My response: "If me, the consumer is paying for this, how can you market this as a complimentary incentive?"
Fiat USA: "Because you're not paying extra for it."
My response: "If someone else who buys a fiat and declines the program gets $500 off the purchase price of their car, how is that not paying extra?"
Fiat USA: "Well, we no longer offer that incentive as of January 4, 2012 but people who purchased before that, we will still honor the program."
How ironic? They won't give you a reason as to why they dropped the "complimentary" maintenance program on vehicles purchased after January 4, 2012. Only that they now offer service contracts in lieu of the complimentary maintenance program.
As you can see, Fiat dealers nor Fiat USA will man up and take responsibility on the false marketing of the "complimentary" maintenance program.
Now, this is not about a small sum of $500, it's about false information marketed to consumers. Don't try telling us you're giving us complimentary no cost maintenance programs when we are paying for it.
A famous quote comes to mind:
(Scarface)
"You know what a hasa is? It's a pig and it don't fly straight."
Just an FYI for all you other car enthusiasts out there and the typical BS associated with auto manufacturers and dealers.
As you all know, I love buying/collecting cars and I love buying european vehicles. Last month I bought a brand new 2012 Fiat 500 Sport for daily driving to add to the collection. Fiat had a 3 year/36,000 miles "complimentary" maintenance program that covers all maintenance during this time frame. Note, I have quotation marks around the word complimentary.
This program is portrayed as a no cost complimentary incentive to the consumer.
Dictionary.com lists complimentary as:
given free as a gift of courtesy
Dealer (which I won't mention, PM if you really want to know) does not honor internet price because if you want the 3 year/36,000 mile complimentary maintenance program you need to pay $500 extra.
Really? Last time I checked complimentary, no cost means offered at no charge to the consumer. Not factored into vehicle purchase price and try to market it as complimentary.
Dealer again mentions: "there is a $500 rebate given to consumer if they choose to not go with the maintenance program."
I again ask: "How do you offer a rebate on something that is complimentary?"
Dealer's response: "It's complimentary because it is included in the overall vehicle price and you're not paying extra."
As you can see you can only beat a dead horse so many times as to what the word complimentary means.
I call Fiat USA to see if I can shed some light on this false marketing of the complimentary maintenance program.
I get the same response:
Fiat USA: "Yes, it is complimentary."
My response: "Then why do your dealerships offer a $500 rebate if you choose to not want the program?"
Fiat USA: "Because it is already included in the car purchase price."
My response: "If me, the consumer is paying for this, how can you market this as a complimentary incentive?"
Fiat USA: "Because you're not paying extra for it."
My response: "If someone else who buys a fiat and declines the program gets $500 off the purchase price of their car, how is that not paying extra?"
Fiat USA: "Well, we no longer offer that incentive as of January 4, 2012 but people who purchased before that, we will still honor the program."
How ironic? They won't give you a reason as to why they dropped the "complimentary" maintenance program on vehicles purchased after January 4, 2012. Only that they now offer service contracts in lieu of the complimentary maintenance program.
As you can see, Fiat dealers nor Fiat USA will man up and take responsibility on the false marketing of the "complimentary" maintenance program.
Now, this is not about a small sum of $500, it's about false information marketed to consumers. Don't try telling us you're giving us complimentary no cost maintenance programs when we are paying for it.
A famous quote comes to mind:
(Scarface)
"You know what a hasa is? It's a pig and it don't fly straight."
Hey Guest!
smilie in place of the real @
Pretty Please - add it to our Events forum(s) and add to the calendar! >> 