Why spend more money on a harder to maintain, non original top when it will spend 95% of its time folded up?
Because it looks more elegant/up scale and because it's cloth, it does not have a sheen like everflex, thereby the paint looks more reflective when not competing with a material that has a bit of shine to it.
Harder to maintain, is correct. It's like having a black car. Black rewards with the very best shine, and it's also the most high maintainence for it shows dust, spiderwebs etc...but it out shines other colors, and on and on.
As far as spending 95% of the time folded up, that depends on the owner. Mine is up more than it's down. But then again, my tops fit and finish is excellent and it looks good up. Healey's are one of the few cars who's top looks good up.
I drive my car everyday. With the top up, you can have a conversation, your hair still looks combed (those of us who still have some left), you can adjust the inside temperature and be comfortable.
Reasons to have it down, well it's just so much fun and that's what driving a sports is all about.
When the time is right to have it down. I don't want it down at night when I run to the supermarket at 9pm and it's dark and cold.