As an example, when I was looking for an inline high pressure fuel pump for my Stag conversion, I went and crossed a 100 PSI pump for a Ford big block truck. The OE "Ford" pump was $285. The counter guy looked at the pump, went back and got the OE "NAPA" pump, we took them both out of the box, both were the exact same part number and manufacturer stamped on the case, same bag of pieces. NAPA pump was $68. So what was the difference? The cardboard box and instruction page, both the OE and the NAPA boxed one had a 1 year warranty.
Second example was the idle speed servo motor for the EFI air plenum. Rover wanted $395 for the servo motor, GM wanted $250, and the Echen part was $35. Take them all out of the box and compare them side by side, they are exactly the same, but the Rover part says (Genuine Land Rover Part) on the plastic bag. The Land Rover parts guy told me just to go buy the Echen part because they made it for Rover and GM.
Point is, a lot of major manufacturers do not make their own parts, they contract them out to their specification, and the spares market sells them without the logos for pennies of the OE prices.
When I worked at Philco Ford as a kid, we took the electronic ignition module circuit board at the end of the line, stuffed it in several different metal cases before potting and packed them into "Ford", "MotorCraft", AMC/Jeep, and OE supplier boxes. The ones with "Ford" cast into the case or packed into "MotorCraft" boxes were $400 from the dealer, the OE ones were $100.
It pays to talk to the counter guys and drink beer with them once in a while at car shows.