• Hi Guest!
    If you appreciate British Car Forum and our 25 years of supporting British car enthusiasts with technical and anicdotal information, collected from our thousands of great members, please support us with a low-cost subscription. You can become a supporting member for less than the dues of most car clubs.

    There are some perks with a member upgrade!
    **Upgrade Now**
    (PS: Subscribers don't see this gawd-aweful banner
Tips
Tips

The Laughing Cow

NutmegCT

Great Pumpkin
Bronze
Offline
La vache qui rit - the laughing cow. And we've usually seen it on packaged cheeses, right?

tlc-logo2x.png

I sure was surprised when I learned the origin of that symbol. It first appeared on the side of a supply truck which brought fresh meat (!) to French troops during WW1.

La vache qui rit 1.jpg

And inside, the (formerly) laughing cows:

La vache qui rit 2.jpg


During WW1 the laughing cow on the truck's side was called the "Walchkyrie" - a play on words for the German "Walkuer" (goddess who chooses the victors in a battle). The French - quite naturally! - pronounced it "vache qui rit" - the laughing cow. Soon after the war, the symbol (and the French pronunciation) was used for a new line of factory-processed cheeses.

And now you know, the rest of the story.

Tom M.
 
You are an amazing font of knowledge Tom...thanks for answering a question that I did not even know that I had.

Story of my life! always answering questions that nobody has! (Actually - no font of knowledge at all. Just an empty brain that needs filling.)
 
Back
Top