It all depends on how you use your car. If you do most of your driving on the interstate or highways, then use the cooler plug. If you drive mostly in the city and for short distances then you should use the hotter plug.
The temperature range of the plug has nothing to do with how hot the spark is, that is a function of your coil. What the plug heat range specification tells you is how much heat is retained by the spark plug tip. The hotter plug retains more heat at the tip of the plug so that it can burn off carbon and oil deposits and provide a more efficient spark for a longer time frame before cleaning or replacing. Conversely, if you are using a hot plug and you are doing more open road driving you may experience pre ignition or ping because the spark plug tip is too hot and actually glowing causing the detonation.
Hope this helps. /ubbthreads/images/graemlins/grin.gif