It’s probably swirls in the paint.
Most people inadvertently put swirls (microscopic scratches) in their paint when washing and waxing their cars. It might be from one of the tools they used. It could be from grit that didn’t completely wash off and got dragged across the paint while washing, drying or waxing.
As simple as “washing and waxing” sounds it’s actually not a trivial task to do without causing marring. It’s not difficult, but takes a bit of understanding of the process. And it’s not like they teach it in school so few people are ever exposed to the subtleties of paint care.
On top of that, some paints are just plain easy to swirl. It’s possible that your car has a particularly sensitive clearcoat.
If the swirls disappear when waxing but the same ones come back later, the wax was making them less visible, hiding them.
The first thing to do is figure out what in your process is causing them and switch to something that doesn’t.
From there you can either choose to keep hiding them and having them return, or to eliminate them by buffing them out.
PC.