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IMP Brochures. What's the background?

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MadRiver

MadRiver

Jedi Knight
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Howdy all! Here's something I've always wondered. Whenever I'm searching for car parts on eBay, I turn up those one-page color brochures by an outfit known as IMP, with one end three-hole punched. I've even purchased one or two over the years. Anyone know the background on these things? I've tried several google searches, but all I come up with is a lot of information on Rootes sales material...

Thanks!

B.
 
Good question, for which I have no good answer.
 
There is an article about an IMP in the recent issue of
Classic Motorsports magazine.
 
There's an Imp "on a stick" at a local salvage yard. I have 1st dibbs on it if they ever decide to replace it with a newer car.
 
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