Pretty inexpensive to install hardened valve seats, but there's plenty of info on the web saying its not needed for normal use cars. The Lead in the fuel was the the reason for why hardened valve seats were really needed at one time.
Here's a quote with a more detailed explanation
Actually, tetraethyl lead was developed in the 20's by GM (Mr. Kettering, the designer of the famous '49 Oldsmobile 'Rocket' OHV engine, among others) and Standard Oil, only to allow the use of higher compression ratios, and NOT as a valve seat lubricant! Contrary to popular belief, the additive was actually very hard on cast iron exhaust valve seats, burning pits in the seats and valves, not to mention fouling s/plugs and creating deposits on the valve heads, etc. This was the reason for developing the hard alloys for use in valve seat inserts, as well as tougher alloys for exhaust valve heads, not the other way around. It was produced under the brand name 'Ethyl' by DuPont, added to gasoline and sold as leaded gasoline by the Ethyl Gasoline Corporation. In the 30's, it was finally sold as an additive to other gasoline companies. Since the re-introduction of unleaded fuel, much has been made of the disasterous results of unleaded fuel and 'soft' valve seats. Well, your cast iron seats would have a far shorter life if you were using leaded fuel! True, hard seat inserts will last longer than cast iron, but the question is it worth the expense of inserting a cast seat for unleaded fuel use in a normal use road engine? No, not really. Only if the cost is not a problem, or you're going to drive it hard, and put on a lot of miles. Otherwise, the cast seats will be fine.