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"Lifetime free oil changes" sounds good to me. If there is an oil-related failure, then it's Ford's problem.
At one of the tech sessions a couple of years ago, a well-versed and trusted presenter was asked what oil re recommended in a newly rebuilt Austin engine. His reply was "Whatever the engine rebuilder says. That way, if it fails it's the rebuilder's problem."
At one of the tech sessions a couple of years ago, a well-versed and trusted presenter was asked what oil re recommended in a newly rebuilt Austin engine. His reply was "Whatever the engine rebuilder says. That way, if it fails it's the rebuilder's problem."