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To adjust drum brakes you need to turn the adjuster until you feel the brakes are dragging when you rotate the tire, and then KEEP TURNING the Adjuster until you CANNOT turn the wheel. Then back the adjuster off until minimal drag is felt when turning the wheel. The reason to adjust so tight is to get both shoes pushing against the drum. If you only adjust until you feel drag, only one shoe may be contacting the drum. Be sure to lube (WD 40?) the adjusting screw, in case our friend oxidation has been at work. Be careful not to round the corners on the adjusting screw. A socket or boxend wrench with a square opening (Moss P/N 386-160, or equivalent) is best to use.
Good Luck.
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It is VERY important to adjust until the rear wheels lock hard. The adjuster is set up as a four sided "cam". As you turn it the peak of the cam pushes the shoes into the drum. When you back off the adjustment, it will almost click when it comes off the high part of the cam(onto the flat part) giving you the extra clearance you need for running.