I have the Facet pump, which I think I got from JC Whitney. I don't think it was even $40; I seem to remember $25. I like it a lot. I might be imagining this, but I felt that the car idles a bit smoother with the electric pump. I can't think of any good, noncontrived reason for this, but it still seems to be the case. (Of course, one reason might be the well-known phenomenon that when you do something successful to a car, it seems to run better. Even cleaning the engine...!)
I think the Facet has no case ground--two wires come out of it. So, you can use it positive or negative ground.
My main concern is reliability. I have never had a good feeling about mechanical fuel pumps, especially since a common failure is a split diaphragm, which creates a path for gasoline to get into the sump. Also, my car has had big-time vapor locking problems, for some reason, and the valves in mechanical pumps do not like fuel bubbles. The electric pump was one part (not the only part) of solving this problem.