Bic was involved with sales of the 100 and did quite a bit of traveling to the U.S Armed Forces bases in the UK and Continent to sell the cars as part of a special program. Here's an interesting story of one of his "no sales":
Here is the full text of the "Bic and Gerry Show " that was a standing *room only presentation at the 1991 West Coast Meet at Lake Tahoe. Gary Anderson, President of the Austin-Healey Club, Pacific Centre conducted the interview with the meet's guests of honor, Brian Healey and Gerry Coker.
"The Old Man called me into the office one day and said, "I've had a phone call from Buckingham Palace, boy." I said, "Well, that's nice. What do they want?" So he said, "Prince Philip, he's the bloke who married the Queen, you know, wants to try a Healey." I said, "Well that's even better. What do you want me to do?" "Well you will have to take it down." I said, "Well, that's all right, but I don't know Prince Philip or the Queen. I don't know my way to Buckingham Palace. I don't think I have even driven a car in London before." Well, he said, "Oh, you can do it. No problem. It's on the road."
OK, off I went. I put the bucket and sponge in the back of the car, and I went down to London. Got down there, stopped across the road from Buckingham Palace, filled my bucket from out of a fountain there and sponged it off. You could do it in those days.
Gerry: Director of Sales!
Brian: Drove up to the gate and these sort of soldier chaps there just staring into nothing. A chap came out from behind a pillar and said, "Mr. Healey, we were waiting for you. " Good. "Drive in around the back there, sir." So I went in around the back there. I got out. A chap trotted down the steps, "Mr. Healey?" "Yes, I've brought a car for Prince Philip." "Oh, yes, that's right. Do come in." So in I went. I was intro*duced to Michael Parker, who was a heck of a nice bloke. He was an Aussie and was the Equerry. No, not the Equerry, the Private Secretary. He took me into the next office for coffee with a chap called General Sir Frederick Browning, who was married to Daphne du Maurier. You probably heard of her. She wrote a lot of books. My not have got over here yet, but she did write a lot of books. And this chap was a Cornishman and we had a bit of a laugh and a joke and a cup of coffee and when I came out again the car had gone. It was whipped down to Woodward, which at that time was a racing circuit and the Duke of Richmond, who lived down there, was also a friend of Prince Philip, and they had great fun down there with this car. Well I can't tell you any more about it. It was quite ...
Gerry: What happened to the car?
Brian: Oh, I had to get down later to collect it from the Royal Mews. Bring it back again. Philip wasn't allowed to buy one because he couldn't get it insured.
Gerry: That tells you something, doesn't it?
Brian: Yes. They allowed Prince Charles to buy an Austin. But that guy named Philip was trying to insure a performance machine and not an Austin, wasn't he."