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They call them "Kei" cars. Gas at almost $6.00 a gallon, cars that get 40 to 60 mpg are becoming very common in Japan. Some are not that bad looking. The Honda Beat and the Diahatsu Copen are kinda sharp for being so small. Check out the big guy getting in the Copen.
https://www.wired.com/autopia/2008/11/the-small-car-t
https://www.wired.com/autopia/2008/11/the-small-car-t